I used to feel this way when I first began my online business several years ago so I totally understand the problem.
I remember back in the day, being so worried that if my materials and videos weren’t perfect, I would be totally rejected and embarrassed. Some of the marketing was so out of the box for me and I was terrified about what others would think of me. I spent hours trying to perfect everything.
So I was thinking, since I felt that way when I started my online marketing, perhaps you do too. By reading this article, maybe you’ll be able to move past perfection and just get started like I was able to do.
There’s freedom in being able to just get started!
One thing I learned early on as I was overcoming my perfection issue was this: “Perfection is not required. Effort is”. If you wait until everything is perfect to implement the marketing necessary to be open for business, it’s likely you’ll never get started. The quicker you can push perfection to the side and say “the heck with that” and just start putting content out, the sooner you’ll not only see results, but feel better about truly being in business.
Tip: How about focusing on FUN rather than PERFECTION? Your business should be something you enjoy and look forward to be actively building each day. If you focus on the perfection rather than the fun, your business will become a chore and something you hate.
Tip: Keep the focus on others rather than yourself. That’s the problem I was having. I was so focused on “how I looked” when my focus should have been on, “What I can Help YOU with?” See the difference? It makes all the difference in the world when you can come from this mindset. My focus was on the wrong person! By changing my focus, I was quickly and easily able to get started because I was now focused on helping others as my first priority.
I’ve broken down 4 areas of “perfection hang-ups” as they pertain to specific components of your online business. I’ve not only been down this path myself, but after coaching many others over the past couple of years, I’ve been able to see how widespread this issue is. So, let’s break the chains of perfection and starting having fun!
___ #1 Videos have to be perfect. I’m guilty of this myself. I remember going out to make my very first video. The topic was going to be just welcoming people to my website. It was going to be a 1 minute, no big deal video, right? I headed to the nearby beach because I thought that would be a great background. Well, I spent a couple hours and came back with nothing. I couldn’t figure out what to say and I didn’t like the way I was standing. I was also too close to the water and you couldn’t hear me real well. I didn’t have the common sense to back up away from the water and my body language screamed, “I don’t know what I’m doing!” Do you relate to what I’m saying?
My coach called that afternoon and asked it how it went. I confessed I came back with nothing. He sent me back out that day and said FIRMLY “Just do it!” So, I did and I uploaded it to YouTube. He admitted it was pretty bad but I was to leave it and MOVE ON to the next.
What’s funny is I actually got great phone calls from my terrible, very imperfect video! It was a real mess of a video too! It had all the wrong components, but I learned two very important lessons from that experience that I have never forgotten!
1) People don’t care about you being perfect.
2) I can get results outside of perfection.
Of course we want to do our best, but it’s the best we cando at the time of our expertise and knowledge. When we begin video marketing, it’s typically very uncomfortable and we grow into it. After a dozen or so videos you’ll begin to be more yourself, more comfortable and relaxed. You will discover that those videos give you a great return so grabbing your camera without thinking and doing an impromptu video will be nothing but fun.
___ #2 Website has to be perfect. Websites are a work in progress. As you begin to learn ad copy and better identifying who your market is, the more you’ll tweek and define your website. Nobody comes out with a winner website when they’re new. This is one of the reasons I encourage all business owners to become comfortable with their website software. There will be changes that need to be made and sometimes often. You don’t want to be at the time and cost mercy of a webmaster to make all the changes. You want to be hands on with your website software so you can quickly and easily make the changes necessary and move on.
My recommendation is to start with the best you can and develop from there. You can have your website critiqued by others in your network marketing groups and get their feed back but ultimately, the market will tell you if they like it or not. You’ll know based on whether people are opting in, buying, emailing and connecting with you.
Becoming a study of ad copy is crucial to your development because websites are sales messages. You want it to have stickability (meaning people are sticking around looking at it). However, don’t allow your lack of knowledge keep you from getting your website up. Start with something, learn and change and develop as you grow.
___ #3 Autoresponder email campaign has to be perfect. Again, this will be a work in progress. Don’t worry about having months and months worth of emails in your follow up campaign. Get a couple up and ready to go and add more over time. Different marketers have different ways of developing their email campaigns. Some ave a very lengthy email follow up campaigns and others have 5-6 messages and that’s it. The rest of their written follow ups are just email blasts that they send day to day as desired.
The important thing to remember is to give value to those who have opted into your mailing list. Your leads deserve to be treated with professional respect and not spammed. Good content, good communication and good personal and attraction marketing will keep people on your mailing lists and build relationships, which is what it’s all about. That leads to business partners and sales. Your list IS your business, so take care of them.
Your emails do not have to be perfect. They do need to teach, inform and offer value. So early on, share what you know and move on. Like I said, your follow ups will evolve.
___ #4 Scripts have to be perfect. Many network marketers are afraid, actually, they are terrified, to talk to prospects. They fear they won’t know exactly what to say and come across like a total failure. So they study scripts and more scripts and more scripts. They plaster them all over their walls, they make notes, they rehearse and work themselves into a tizzy.
Here’s what people really want. They want to be able to call you and have a relaxed conversation. Sure, it’s great to have an idea of what to say, but to work yourself into a perfect tizzy is senseless. You will never get started! When someone calls, just be yourself and talk like you would to a friend. If you need to call someone back, just call and be yourself, be helpful, and relax. Isn’t that what you want when you are inquring about something?
Give good customer service.
It’s not a problem if you don’t know all the answers.
It’s not a problem if they find out you’re new to networking.
It’s not a problem if they don’t join you in business or buy your product.
Some will, some won’t. It’s just another day at the office.
And, here’s the other thing about getting hung up on perfecting scripts. If you’re new to following scripts, it won’t come out as planned at first anyway. Why?
Because you’ll be nervous, shaking in your boots and you’ll forget what to say anyway. This will disappear as you begin talking to more people. Your script will become your natural language. On the job training will guide you to a relaxed and confident conversation with your prospects over time.
Scripts are good to use as a guide, but to have them perfected before getting started in business will keep you in the poor house.
And, you know what else? No matter how much you perfect a script… your prospect doesn’t have a copy so they don’t know how to exactly ask their question or what to say to you to match your script.
I challenge you to get to a point where FUN and TEACHING rules and PERFECTION is no longer the focus in your business. As you grow and develop, you will naturally get better and better. Always be learning and improving but don’t allow perfection to keep you from ever getting started.
Focus on serving others. Think about what you know that you can share with others to give back. When you’re busy focusing on others, you won’t have time to focus on perfection.
How have you overcome perfection? I’d love to hear from you and the steps you took.