Understanding Keywords Allows Your Customers To Find You

keyword research

Understanding keywords is the magic of having your customers find what you have to offer.

We all want more leads and traffic to our blog and/or website.  There are two ways we can do that. 

We can pay for traffic or put content in place that comes up in the search engine organically (naturally and for free)  for consumers to find. 

There's pros and cons about each type of traffic.

1)  Buy traffic.  In other words, pay for ads to display around the internet, online and/or offline and you'll get some traffic.  Of course you must have a relevant ad or that's a waste of money.  

The pros of paid traffic is that you get instant results.  You pay for people to come to your blog or website and hopefully they buy what you're offering. 

The cons of paid traffic is you've paid money for advertising and all paid advertising is something that once it's over, it's over.  You have to continue to pay which is the second con… you've had to pay.

Having said that, if you're a new entrepreneur and just getting started, paid advertising is the best strategy you can implement to get the fastest results.

2)  Free traffic.  This is where your customers sit down at their computer, pull up their favorite search engine and type in what they are looking for. 

The pros of free traffic is that it's free… if you have the basics of understanding keywords down. 

The cons of free traffic is that in some cases it's a long term strategy and you must be patient understanding you're building your business for the future.  In some cases, the keywords you create content about doesn't have a lot of competition and you'll rank (show up) in the search engine, but there's just not a lot of people looking for those.  So again, it can be a slow go, but not necessarily.  

Here's how it works:

People are looking to solve a problem or ask a question. 

They want information. 

You've done this yourself many, many times.  You sit down at your computer and start typing in what you're looking for. 

You may be looking for the answer to a problem.

You may be curious about a topic and want more information. 

You may have a problem and you're trying to troubleshoot. 



understanding keywords

When you do this, the search engine brings up results for you to scour over.  You'll see paid ads on the top and then across the right hand side.  People using paid advertising for traffic have placed their ads there and are charged every time someone clicks on their ad. 

The rest of the results are on the left hand side.  These are called organic results and nobody is paying for those to be showing.  Google has decided that the answer you're looking for you'll best find in this content. 


Below  is a guideline for using and understanding keywords:


Understanding Keywords

What is a keyword?

Keywords can be a single word or a phrase (2 or more words) that people type into search engines when they are looking for information.

When do you use them?

Almost always.  Anytime you create marketing content.  As you create your content, ask yourself this question:  “What would people type into the search engines to find what I’m writing about?”

Then research to come up with your keywords and keyword phrases so that when people ask this question, your content comes up.  This may take some time but stay at it.

What tool do I use to find keywords?

Use the free Google keyword tool.  There’s paid keyword tools that are great but to get started the Google tool is fine. http://adwords.google.com or Google the terms “free Google keyword tool” and you’ll see it.

Longtail Keywords

Longtail keywords aka “low hanging fruit” are keywords and keyword phrases that not a lot of people are going after because there’s not a lot of people searching for those.  However, when YOU do, you can clean up the leads on those.  You will be able to compete easily.

Note:  Don’t assume that because there’s 100,000+ competing pieces of content that you can’t rank.  If what you’re content is about …. is what you want to be known for, start creating your content and incorporate a combination of longtail keywords that relate to your main keywords and consistently go back at it with more and more content relating to that subject.  Over time you should see yourself rank.

Where do I Use the Keywords and Keyword Phrases?
–Every piece of your content (blog post, article, video, Squidoo Lens, Hubpage, etc).
–First Sentence of your written content.
–Once every paragraph or so (1%-2% to be in the body of your content).
–The last sentence of your written content.
–Tags in every piece.
–In photos you post to your content.  Usually called an “alt tag”.  (Only search engine robots see this).  Google your keywords under “images” and you’ll see a bunch come up.  The image is attached to content somewhere.

Going deeper… if you’re creating a blog post, do these things with your keywords and keyword phrases:

Main keyword to be in:

Title Tag
description tag
Head Tag 1 (aka H1 Tag)(Comes automatically with the title)
Head Tag 2 (aka H2 Tag)
Head Tag 3 (aka H3 Tag)
Image Alt tag 
underline keyword at least once
Italicize keyword at least once
Bold keyword at least once

How Many Keyword(s) Per Piece of Content Should I Use?

No more than 3-5… Make sure they are related.  In other words, they are words and phrases that would be mentioned in normal conversation that relate to each other.  For example, if your keyword is online mlm, closely related keywords would be online mlm success, online mlm marketing.

Free Keyword Density Tool

Just put in your written content, fill in the blanks for the keywords you’re going after and it will tell you exactly what your keyword density is.

Looking at the Competition

You want to “put quotes around your keywords” inside of Google search to get a better gage as to how many pieces of competition you have”.  If you can find something under 50,000, you should rank fairly easy.  Looking to see if ads are running will also indicate whether your keyword or keyword phrase is worthwhile going after.  No ads could mean no interest.  On the other hand, if it’s a new product or company service just coming out, there may be no ads YET.

This will get you started on your way to creating content using keywords and keyword phrases.  Let me know if you found this to be helpful by leaving a comment below.  And retweet it you like it!  Thanks!


  1. says

    Your post Understanding Keywords Allows Your Customers To Find You was well done as always Debbie. I love a post that has real value. Thanks for your contribution Debbie. Take care, Michael

  2. says

    You surely have an excellent DJ voice! And your webinar has been real great! The BLOG post with your teaching makes the whole thing different!!  Just keep on with the good work! BTW, I am also a tech dork, and a new one… Many thanks!

  3. Debbie Turner says

    Hey Peter…. no one has ever told me I had a good DJ voice! LOL! And, it’s a pleasure hanging out with another tech dork…. lol…Thanks for taking the time to connect with me here :)


  4. says

    I would love to have you record the training on keywords Debbie!
    Longtail keywords aka “low hanging fruit"…is something I didn't know about and now I know that term exists. That's a funny name!
    Also I like your point about not assuming that because there’s over 100,000 competing pieces of content that we can’t rank.  You are soo right in that if that's what we want to be known for to go ahead and use the longtail keywords. Of course it makes sense to be consistent at creating more content with those keywords but if you didn't mention that I wouldn't have thought of being consistent at doing that…so thanks for that really great piece of advice.
    -Jaclyn Castro
    ps…As Peter says about your voice you can DJ on the Quiet Storm (an after hours love music program) hehehe!

  5. Debbie Turner says

    Hey Jacyln… You’re the first to request a recording so we’ll see. Thanks for your contribution here. Debbie

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