When Twitter first burst on the scene, it had many people questioning its value. Does anyone really want to know when their neighbor heads out to the grocery store? Who in their right mind would want to allow people so much access into the ins and outs of their daily lives?
Well, since the Twitter name is now common in the American lexicon, it appears that plenty of folks have found the value in this new way of communicating with the internet community. And of course, wherever people are talking, there is a great opportunity to get your company’s name into the conversation.
Twitter is in some ways a much more simple form of social media. You just answer the question, “What are you doing?” Your answer can only be 140 characters or less, so you don’t have to have a degree in Journalism to get your message out. Many people use the same abbreviations that you would in texting to help condense words to fit within the specified size. Entering an answer is called a “tweet” and it is viewed by those who are following you.
So, how do you set up a Twitter account? Well, like most other social media sites, it is free to sign up for a Twitter account. You will need to come up with a handle (or name) for your account and it is likely your first choice will be taken. You must use your creative juices to design a unique name that relates to your business and website address for the best results. You will need to fill out a profile and pick an avatar. You might want to choose your company logo or a photo of yourself for your image.
Next, you need to find yourself some followers. One way to do this is to add your Twitter handle information to your signature boxes on any forums to which you are a regular contributor. If you have a website or a blog, add your Twitter information there. The same goes for your Facebook, LinkedIn, and MySpace accounts. Basically, anywhere you have an online presence you want to add your new handle. Then it is time for you to start sending out your tweets.
If you don’t regularly contribute, your new followers will have no reason to stick with you. Remember, this site is all about having fun, so keep your tweets lighthearted and entertaining.