TRIBES: We Need You To Lead Us
“A tribe is any group of people large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature.” by Seth Godin
In Seth Godin’s best selling book, “Tribes”, he brings the reality of our nature into successful business practices. Tribes are the way of the future. Actually, the trends, the talk about tribes, the establishment of many across the world, say it’s here now. It’s becoming more and more important for leaders to establish their tribe(s).
Everyone wants to belong to something worthwhile. They way to fit in. They want to relate. They want acceptance and feel like they can give and receive among their group.
Years ago, geography played a role in establishing tribes because of distance and the difficulty of getting the word to members about gatherings and updates.
Tribes begin and thrive today because of all the tools available to them. Here’s a short list:
Meet Up groups
Announcements, events, planning, discussions, sharing, are all at the fingertips of tribes.
Technology today allows us to connect immediately at the push of a button, geography no longer plays the only role in establishing and growing a tribe. A tribe can have members from one end of the world to the other, all interested in the same thing. The internet simply eliminates geography.
Godin says, “This means that existing tribes are bigger, but more important, it means that there are now more tribes, smaller tribes, influential tribes, horizontal and vertical tribes, and tribes that could never have existed before. Tribes you work with, tribes you travel with, tribes you buy with. Tribes that vote, that discuss, that fight. Tribes where everyone knows your name. The professionals at teh CIA are a tribe and so are the volunteers at the ACLU.”
You can choose to follow a leader of a tribe, or become a leader of a tribe. I suggest that you do both. Be involved in all your communities. Become a leader of your own tribe.
If it’s not your time or your cause, then be a follower and allow others to show you the ropes.
If you haven’t read the book, “Tribes”, by Seth Godin, be sure and do so. You’re going to miss the opportunity and the leverage as a leader you could have had, if you don’t create and involve yourself in a tribe.