Time Mangement Tip: How to Repurpose Content
March 7, 2010 by Debbie Turner
Filed under Time Management
One of the biggest challenges that active internet marketers and Network marketers have, is looking at their “to do” list and realizing that it’s a much bigger list than they have time for. These individuals know that content in various forms spread around the internet is critical to their exposure and growth of their business.
But there’s just not enough time for the average (still working 9-5) entrepreneur to knock out this very common “to do” list:
- Write articles
- Write blog posts
- Make videos
- Build my email campaign out further
- Create Squidoo lenses and Hub Pages
And, you may be thinking that not only should these be done every week but you are trying to come up with NEW content for each item above.
How would you feel, however, if you did the hard part (the creativity and coming up with your content matter) just once, then the rest of the week you could fly by without all the heavy thinking? That can totally happen if you repurpose your content.
Here’s what I mean. And, not only am I going to share with you how to repurpose content, but I’ll show you how you can fit the whole list above into your schedule doing it real part time in the evenings. So, here we go.
- Monday – Write two articles and submit them to article directories of your choice. (2 hours)
- Tuesday – Take those same two articles and make two quick videos about what you wrote. You don’t have to come up with new content. Submit those to your video hosting site. (1 hour)
- Wednesday - Take those same two articles and spin them a bit (change up the words at least 25%) and then post them to your blog. Go grab your embed codes of the corresponding videos and add them to your respective blog posts. Schedule your blog posts to be published at different times on different days. So for example, you may schedule one to be published immediately, and the other to be published on Friday or Monday. (1 hour)
- Thursday – Create at least one Squidoo Lens or Hub Page for one of your articles. (1.5 hours)
- Friday - Pick your favorite of the two pieces of content and add an email to end of your email campaign. You can link your email to your blog, your video, your Squidoo Lens or Hubpage. Syndicate your content. Plan ahead for your next two article for the upcoming week. (1 hour).
You can see there’s about 6 hours of work using this schedule as an example. Some will work faster, some will work slower. The important gold nugget to take away here is that it’s very beneficial to repurpose your content so you’re not constantly fretting over what you will talk about.
If you have an experience with repurposing your content for the purpose of time management, I’d love for you to share them here. We can all use more tips and strategies on how we can get our content created, posted and syndicated in the fastest way. Please leave a comment and if you enjoyed this post, please retweet it and facebook it.
Thanks much, I appreciate your thoughts and ideas. Debbie
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Hi Debbie!
Wonderful article! I’ll give it a try!
Nancy
“Mentor Mama”
This is awesome information, Debbie!
I learned something similar in a day workshop I took on social media ~ but it was before I even really knew what social media was so it pretty much went in one ear and out the other. But now hearing again it sounds BRILLIANT! I think for a newbie, this is a lot ~ I will start with 1 a week ~ mostly because I have yet to get in to article submission and don’t really understand Squidoo Lenses yet. So I know there will be a learning curve, but this post is VERY inspiring!
I do have a question ~ would it work to switch Monday & Wed. ~ doing the blog before the articles? Or is there a reason the articles should submit first? I’m just thinking #tribetuesday and all….:)
Thanks so much!
Beth Allen´s last blog ..Successful Weight Loss & Long Term Weight Management
Debbie Turner Reply:
March 10th, 2010 at 6:31 am
You can do it in any order you are comfortable with. Just get a rythym (can’t spell
) and do what works for you. Let me know how it goes… Even if you start with one article a week and work up from there. Most of the time it’s getting speedy and just getting it done. If you’re knew to a lot of this it’s going to take a bit longer.
Thanks for the content repurpose checklist Debbie. The is the easiest way to get a newbie off the ground too.
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Debbie great tips for structuring your time which I found to be your most valuable asset in this industry and life. Thanks for this post.
Hi Debbie,
Thanks for this great information. You are right I am one of the people who fret about “what to write?”
This little schedule you shared is easy and practical.
When I want to repurpose content I sometimes use the Auto summarize feature on Microsoft word, because it will highlight the key points in the article.
Thanks again
Damayanthi
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Hi Debbie,
WOW, this is GREAT content and something I will definitely implement. I have been doing some of this but really needed the step-by-step list you’ve provided here. Thanks so much for sharing!
Renee
Renee Chase´s last blog ..Drink in Life Like Cold Water on a Hot Day
Hello, Debbie.
You continue to provide great value once again.
I wouldn’t consider myself a newbie in the industry but I’m still trying to find my ground on the whole niche market (and may have very recently found one).
The whole time, while searching for my niche, I was getting overwhelmed keeping up with all the processes you described above.
With the guideline you provided, I now can continue to provide value to my readers but also be more effective with the amount of time I spend on all the different types of marketing tools available.
Thanks again!
Great time management tips Debbie. I would have to say that time management is still the area of mine that most needs improvement. Repurposing content is great though, not only can it save tons of time but it can actually improve the perceived congruency of your marketing (blogs + videos for example), and congruency is sweet!
Thanks for the post,
Garrett
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What great tips spelled out clearly. I realize using a formula such as this is definitely necessary so as not to go bonkers! I will use these to get myself on track,
Val
Val Wilcox´s last blog ..The Power of YOU!
Debbie
That was a great post. Following that fomula that you put above is a great way to get out there online. Just being consistant with doing that will very quickly get people the quality traffic that they need.
Thanks for putting this up here.
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Great post – thanks!
I work with people to create e-news content and when they are stuck for ideas, I often suggest that they just ‘answer’ the question that comes up most when they meet people – or the question that most every customer asks when they come into their business, etc. We often have information or advice that we forget can be re-formulated to be valuable content.
And then circulated as you mention here!
Thank you again and have a great day!
Debbie Turner Reply:
March 11th, 2010 at 4:45 am
I visited your blog. Great stuff LisaMaria. Thanks for sharing.
I am totally into rhythm and routine because otherwise we use too much energy deciding what to do next. Your suggested format is very helpful for designing a schedule that is realistic. Thanks, Debbie!
Ingrid Winckler´s last blog ..PRINCIPLES FOR SUCCESS – Part 5 “Being Likable”
Hey Debbie, LOVE, LOVE, LOVE this information. I’ve heard of repurposing content and have tried it, but guess what? It wasn’t that easy.
After reading how to do it from your perspective, I can’t believe I’ve been wasting so much time and missing so many opportunities.
Thank you so much for great advice.
Melody Granger´s last blog ..Tips on Folding Tshirts
Debbie Turner Reply:
March 19th, 2010 at 5:12 pm
Awesome! Try it for a week and let me know how it goes. If 2 articles to start is too much, do one and go through the week process with the one piece. Looking forward to hearing from you.
Hi, I love the great ideas in the content. Another way to turn these articles into content is put them through an article spinner and post them in an ezine or somewhere similar.
The Best Spinner is great, I use it, but it’s not free.
Marty Ware
Debbie thanks for sharing. It’s funny how things work. Although you wrote this article a couple months ago it’s new to me. Just last night I promised my group a time management training series which will start shortly. I can share one thing with you right now. AUTOMATION and OUTSOURCING. The two keys to online marketing. I am not talking about the Black Hat stuff either. Give me a call Debbie and I will tell you about some things that helped me. (702)992-0825