Social Media Marketing: What is it?

social-media-pic-300x212Social Media Marketing is a deep well for entrepreneurs to tap into where they find the playground for the world. 

Social:  Interacting

Media: venues, i.e. video, forums, blogs, communities, “hang out” places

Marketing:  Introducing YOUR brand to the world so they can decide if they want to do business with you. 

And it’s free.  There are little to no costs involved in utilizing social media marketing.

Here’s a list of various types of social media marketing, just so you get a better picture:

Video:  Did you know that more people watch videos and hang out on YouTube than watch TV?  Got to the movies?  Read?  Spend time with friends?  Crazy, but true.  There are many video hosting sites online (meaning you take your videos from your camera, upload them to your computer and then from there, upload them to your video hosting site to share with the world. Visit YouTube.

Facebook:  At the time of posting this article, Facebook was the 2nd largest visited site in the world, and the third most visited site in the U.S.  Facebook is place online where people are connecting with friends, family, business associates, sports groups, you name it… it’s there.  It’s one big party.  Visit Facebook.

Twitter:  This is micro blogging where you can keep your friends posted on what you’re doing during the day by entering simple sentences intot the program.  When you make a Twitter post, other people can see what you’re doing and they may be interested in the same things you are and want to follow you (meaning receive your updates) and become your friend online.  Visit Twitter.

Linked In:  This is more for business.  There’s a lot of connections for business, referrals, introductions made on this site.  Visit LinkedIn.

Squidoo:  This is a platform where you can make a “lens” or a page about something you want to talk about.  When you visit Squidoo, there’s a search feature that allows people to search topics, people, etc.  So, it’s a search engine and carries ranking with Google.  Visit Squidoo.

Hub Pages:  Like Squidoo, this is a platform where you can make a “hub” or a page about something you want to talk about.  When you visit Hubpages, there’s a search feature that allows people to search topics, people, etc.  So, it’s a search engine and carries ranking with Google.

Digg:  This is a social bookmarking site where people ‘bookmark’ their favorite content and share with their friends.   There are multiple booking sites online you can be a part of.  Visit Digg.

Forums:  There are several communities, if you will, online that all come together in room called a ‘forum’.  The forum will be very specific to a group of people all working on the same project, or in the same business, or in the same industry.  It’s a place to meet others, partner together, help each other and make friends.  Visit a forum.

Blogs:  blogging is a way to create your own community or “tribe” and a place where people can respond to your posts.  A website is static, meaning, it’s a one-sided conversation.  It’s just you talking.  But a blog allows 2 sided conversations and welcomes the more the merrier.

Myspace:  The whole social media push begun years ago with MySpace.  MySpace is a place that allows you to profile yourself and what you’re up to.  Knowing a little bit of HTML to complete the profile is helpful.  There are strategies you can use to get around having to know HTML.  It continues to be widely used however, it’s not as popular with entrepreneurs as Facebook and Twitter.  Visist MySpace.

Comments

  1. says

    i do Social Media Marketing specially when promoting a new website or an affiliate product. Social media is more effective than offline advertising in my opinion.

  2. says

    Hey Debbie. Great post here. You are right about so many people still being in the dark.

    Good job in laying this out for people.

    Sometimes we don’t realize when we are caught up in everything, but there is still the vast majority of people who have no idea what goes on online.

    Sadly, the masses will be too late which is what happens with everything it seems. There is such an advantage to being an early adopter.

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