So, here's what prompted this post.
There's been a slew of product launches in the last 60 days…
And these products are not piddly little information pieces, but rather, they are absolute gold for the up and coming entrepreneur. These products have been developed by proven leaders in the industry and what they are teaching has been tested and works. I'm sure you've heard of these industry greats …
- Mike Dillard – What's Working Now
- Mark Hoverson and Jonathan Budd – Adwords PPC Course – Closed
- Mark Hoverson – Leadership Branding – Closed
- Katie Freiling – The Unified Tribe
- Jonathan Budd and Mark Hoverson – The MLM Launch Formula – Closed
- Ty Tribble – MLM Blog Secrets
And these greats are developing these products to truly help the network marketing (MLM) industry's entrepreneurs. Of course it's a business venture for them… but, if you knew them like I knew them, you'd also see they have a servant heart. They want to make a difference.
Well, here's where my poor thinking got in the way.. just for about… 12 hours. I'm over it now and gave myself a "straighten up" talk.
When I heard that Ty Tribble's MLM Blog Secrets was launching, I put my foot down (to myself) about sending this information to my list because I had just emailed them all week about Jonathan Budd and Mark Hoverson's MLM Launch Formula.
Before that, I promoted Katie Freiling's Unified Tribe. And so on so forth.
I thought to myself, "Geeze! All these launches at one time, my list will come to think I'm all about "the sale"… buy this, buy that, look at this, look at that… " … right? So I didn't send anything out to my list about Tribble's blog course. But it got under my skin and I was feeling very selfish. I was worrying about the few on my list who think I may be over pushing… rather than thinking "I bet there's lots of people on my list who are starving for this information and don't know where to go to get it".
I need to be a fountain of resources and information for my customers, business partners, subscribers… for goodness sakes.
I SNAPPED OUT OF IT!
As a leader, I owe it to my subscribers to keep them in the loop, to let them know about information and resources that can truly help them succeed. Who was I to keep this valuable information to myself? And, during a launch, that's always the best price!
I remembered back when I first started my online business. There were no information products like there are today, readily available. I had to book a flight, pay big event ticket fees, lodging, food and misc travel expenses to get training. I had to attend events like Jeff Mills Midwest Super Conference going back to 2007.
And I'm complaining that there's "too many product launches?" I needed to get over myself quickly.
I'm very grateful this information is available and so should anyone who wants to develop an online business.
Couple things to be aware of in considering a launch product:
1) That's the best price you'll get;
2) Some authors will keep the product line open, others will close it for extended periods of time and when it reopens, it's 4 times the cost. It's truly a "snooze you loose" if you don't take advantage of the purchase price at the time of launch.
3) It may turn out to truly be a one time launch. You snooze, you loose.
I will NEVER apologize for sending product launch information to my subscriber list. The individuals on my list are entrepreneurs or want-to-be-entrepreneurs and they deserve this information. And, I'll never promote a product that I don't fully trust myself.
I had to do a video about my mindset and product launch position… I guess I needed to get it off my chest.
Here it is…. 🙂
So how do YOU feel about product launches and seeing the emails come through your inbox?
This is a controversial subject, no doubt… I'd love to hear what YOU THINK. Please leave a comment, retweet and share. Thanks