When I began online marketing, I was told to build a list and develop an email follow up campaign. So, I did. However, the only thing I had to offer was the one home based business opportunity I was involved in. I developed my email campaign around that because that’s all I knew to do.
As I began to evolve based on my knowledge, I began to realize that my follow up could be much better with more value added and therefore, I changed the entire 6 month campaign. I continued to evolve. I added in more streams of income, was continuing to learn and in doing so, realized that I again, I needed to adapt and change my email campaign.
Keep in mind, I have almost 100 emails over a 6 month period. It’s a lot of re-do every time I reach a new level of awareness and growth. Having said that, this is normal so expect it. As you continue to grow and learn and develop your business skillsets and thought processes, you will become better and better and look back at previous work and want to change for the better. This is all good. I have mentored with the best of the best and to this day, they continue to change up their email campaigns, always looking to improve.
So, if you aren’t changing up your email campaigns every once in awhile, you may not be growing.
For the longest time, the biggest puzzle in my mind was if I had say, 2 different business opportunities and I was an affiliate for Mike Dillard, Renegade University and Ann Sieg, how does the follow up campaigns look? My questions were these:
1) Do I do a separate email follow up campaign for each business?
2) If I’m doing attraction marketing and not being real up front about my business opps, how do I introduce them to my list?
3) How many email campaigns do I really need?
To help you get the bigger picture, think of this. As far as your biz opp goes, just keep this in mind… You are creating YOUR own brand. Your biz opp is obviously subject to change throughout the years, so you want to build a name brand that represents YOU, not your biz opp.
Business opportunities, products, services, those are all secondary to YOUR brand.
So let me ask you this, what do you love learning about?
What would you be passionate about sharing with the world?
Because your follow up campaign is going to be all about giving value… And you want to find a niche that allows you to do that.
So are you passionate about personal development? Because if you are, and you want that to be your brand (Even if your personal development home biz op crashes tomorrow), would that be in alignment with who you are?
I could rephrase that question and substitute any other biz op. Let’s try that and see if it works . . .
Are you passionate about travel? Because if you are, and you want that to be your brand (Even if your travel home biz op crashes tomorrow), would that be in alignment with who you are?
The things you are passionate about and what to teach about is what you will put in your email campaign. Keep in mind, you will be sharing and teaching those who opted into you list who share your same passion and want to learn what you’re teaching.
I found that those who aspire to be an entrepreneur, are also passionate about helping others succeed, they focus on and enjoy personal development, they are sponges when it comes to learning turning over every leaf to find every bit of information on how they can be a better entrepreneur, and this is a good “core” or “main” campaign to focus on.
In other words, create one MAIN BIG email follow up campaign that teaches people how to be entrepreneurs. This campaign will include mindset, personal development, leadership, time management, creating relationships, personal branding, attraction marketing, and things like actual skillsets in terms of technology and hands on learning. This is the greatest form of Attraction Marketing. It’s the most needed out there because people want to be home business owners, they just don’t know “HOW”.
You be the person that shows them how.
I recommend you have a bootcamp or other incentive gift that you are the author and creator of which offers value to your prospects, and lead them into your list with that. Woven through this big, main list, you will offer your affiliate products by doing reviews and editorials or testimonies. These reviews will have a link to your affiliate product(s).
You will definately want to have a blog. Your blog will have opportunities for individuals to optin to your various home based business opportunities. You want to be sending people to your blog from your main email campaign.
As individuals optin to learn about your business opportunity, you will direct them to a separate email campaign that talks specifically about your opportunity. Now they are on two of your campaigns; one is your main campaign and the other is your opportunity campaign.
If you have another biz op, they may elect to get information about that as well and then they’d be on three of your campaigns.
If you are using Aweber and want to unsubscribe to biz op #1, they do that without unsubscribing to your main campaign list or biz op #2.
I hope this sheds light on how to set up your email campaigns.