Does part of your home based business include hosting events? If so, then you need to be part of LinkedIn.
LinkedIn is a professional networking site which is a boon for making your events target the right people, in the right place, and at the right time. There are so many features on this site that are helpful when it comes to designing your event, that one small article can’t even begin to do it justice.
When you set up your account, you will see at the top of the screen various links like, Home, Profile, Contacts, etc. You want to start your event planning process under the “More” link where you will find Events.
The first thing you should do is to check out the other events taking place that are similar to yours. This can be helpful in a bunch of different ways.
Number one, you can see if there are any events that are already scheduled for the same date you had in mind. Nothing is worse than planning your big event and sending out the invites only to find out that most of your potential attendees already signed up for another event weeks ago.
You can also check out the other events listed to see how popular they are. The great thing about the events posted on LinkedIn is that you can view the number of people who are registered to attend. You can actually view the names and profiles of those who sent their RSVPs to the event. Use that information to better tailor your upcoming event.
See what type of events and locations tend to get the most attendees, and which events seem to attract the clients you are targeting. It is amazing what a wealth of information is available on LinkedIn with just a click of the mouse.
Once you pick a date and venue for your event, use the LinkedIn network to send out your invites and help you to track attendees. Having your event listed on this site will likely garner more attention than had you just sent the invitations through more traditional channels; many people just like to browse the events and may come across yours in their casual searching.
As you see names pop up as being definite attendees to your gathering, you can view their profiles to get as much information about them as possible before the event. Armed with that data, you are better able to give your potential new clients a much more personalized level of attention.