How To Find Free Images To Use In Your Marketing

free images for marketing

How To Find Free Images To Use In Your Marketing

Have you ever wondered where and how to find free images to use in your marketing projects?  Well, hang tight because I have several options for you.

Before I give you some sources, I can’t stress enough to NOT simply go to Google, find whatever picture you like and use it without permission.  It’s important that you understand copyright laws and the last thing you want to do is get a love letter in the mail asking for thousands of dollars because you used an image without permission or requested attribution.

If the photographer is nice about it, he/she may just ask you to give attribution.

The above image I downloaded for this article didn’t require me to give attribution or get permission to use.  This type of “free to use” image is known as a Creative Common Zero license.  The image is located on a website called  Here’s the terms under which I could use it.

  • The pictures are free for personal and even for commercial use.
  • You can modify, copy and distribute the photos.
  • All without asking for permission or setting a link to the source. So that attribution is not required.

The only restriction is that identifiable people may not appear in a bad light or in a way that they may find offensive, unless they give their consent.

The CC0 license was released by the non-profit organization Creative Commons (CC). Get more information about Creative Commons images and the license on the official license page.


It’s hard to understand complex licenses that is why all photos on Pexels are licensed under the Creative Commons Zero (CC0) license. This means the pictures are completely free to be used for any legal purpose so I like to use these kinds when I can find just the right one.

Short List of Websites For Free Images To Use In Marketing

Here’s a short list of websites I’ve downloaded images from for free under the terms of giving attribution or having to do that. Be sure you read the terms of permission usage before downloading and using any image.

Disclaimer:  please note that is not liable for any instance when someone downloads an image from these websites for usage on their own website.  As of this posting all of these images are free, but make sure you read (and follow) the copyright or creative commons information that is explained with each image.  Terms and conditions for usage may change over time so be professional and abide by the terms and conditions for each photo.

1) – Flicker is one of the largest databases of free images for you to use.  But, when using them for commercial purposes, not all of them are free to use.  To check to see if you can use a specific image, go to the advanced search option and search as follows.

On the Creative Commons section, check “Only search within Creative Commons-licensed content” and “Find content to use commercially”

2) Google.  To find the images you are wanting to use, you cannot just pick any.  Here’s the right way.

Go to the Google advanced image search.  On the “Usage Rights” section, change the drop down from “Not filtered by license” to “Free to use, share or modify, even commercially”.

3)  There are lots of free images here on this website.  You’ll see that it’s not as large as other resources, but certainly worth your time to do a search to see if you can find just what you’re looking for.  The photo I used above was through this site.   Note:  On the top of this site are what’s called “sponsored images”.  This are sponsored ADS by others who want you to come buy their images.  Be careful not to use those as you do have to pay for them.

4)  Looking for very nice high quality images?  This site will serve you well.  The only draw back is they don’t have a large selection. Because they are high quality the download for the image may be very large of which you’ll need to adjust the size when you use them.

5) Looking for hand-drawing, vector and abstract images?  This site has those.  While not a large inventory, you will find high quality, nice images.

6)   Wikimedia is affiliated with Wikipedia.  It’s full of free images that are easily searchable. This websites gives you access to not only images, but also videos.  The way to use the site is to search the area on the right side of the page to select the options you are seeking.

7)  I use this when looking for cartoon type of images.  This website is full of clipart that can be used by anyone.

8)   One of the unique search features for this site, is that you can search by color.  .

9)  Here you’ll find both high and low quality of images.  What you want to be sure of is that you are on the “morgueFILE” tab. If you click on any OTHER tabs you are in copyright territory and that’s not where you want to be.  Double check yourself.

Using images in your marketing is important.  Your readers will enjoy your content more because we as humans are visual beings.  Just do it the right way.

If you enjoyed this content, please like, share and comment.  Thanks so much.


Debbie Turner
Lifestyle Entrepreneur since 2007
Helping Others Achieve Their Home Based Business Goals

PS:  If you’d like a free training on how to quickly and easily create ebooks and reports to give away as value to attract new prospects for your business, you can get it here.


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