Article marketing directories typically have high page ranks and when you submit an article for publication, you are getting a one way link back to your blog or website. That brings your website or blog up in the rankings.
Many MLM companies don't teach these web 2.0 strategies at part of their network marketing training. I would therefore encourage you to seek help in understanding how to use article marketing, using your keywords and knowing what to write about. The site at Ezine Articles can be a great source all in itself to help you get started.
In this video I show you how you can see what specific activity is going on with each of your articles. The articles that are pulling good views with a good click through rate over to your websites are ones to take note of and do more like them.
If you are in an MLM or network marketing company or have any business for that matter, article marketing is a great way to break down all the specifics of your product and service and the benefit it will bring your customer. If there are 10 benefits for example, create an article for each benefit.
Do not 'sell' in your article. Give information that's value based, share a story, a result or testimony and your thoughts and opinions… like a review.
In the resource box, this is where you will link to your product.