Difference Between Tag and Category

 Wordpress Blog Tags vs. Categories

Recently on the webinar I was asked the the question by a new blogger, what the difference is between a tag and a category.  

Blog Categories:  Categories are used to organize your content so your visitors can easily find a topic on a specific subject.  When someone clicks on a category, they will see all the different blog posts, ideas, topics, thoughts, training, inspiration etc. for that ONE subject matter.  For example, if someone clicked on a "blogging" category, they may find 10 different posts on different information pieces surrounding blogging.

And, to take that one step further, they may have found your "blogging" category as a subcategory under your "social media marketing" category.  Can you see how everything is organized… somewhat like a file cabinet.  That's a good way to think about structuring your categories.

Here's an image showing you where your categories are located (and can also be located down the sidebar of your blog).  You can pick and choose which categories you reveal on your top bar.

Blog Tags: Tags are like keywords as well as a word or words that people can type into your search bar to locate information they may not otherwise be finding under your categories. 

In the example in the video, I wrote some content about Daegan Smith however I don't have a category set up for him.  So I searched his name and any content I had "tagged" with his name then displayed for me.  So ask yourself this question when you're figuring out what to tag your content with. 

"What are all the possible words that people would put into my search bar on my blog that would relate to this article?"  Those are your tags.  Put yourself in your guests' shoes and help them find what they are looking for.  As another example… let's say you went to a Get Motivated Seminar and are writing a blog post about what one of the speakers talked about.  Rudy Guiliano for example.  

When people come to your blog looking for seminar information, they may type into your search bar, any of the following:

• Get Motivated Seminars
  
• Marketing Conferences
  
• Internet Marketing Conferences
  
• Leadership Seminars
  
• Leadership principles
  
• Inspiring Leaders
  
• Help with Leadership
  
• Rudy Guiliano (only if they remember me mentioning him from somewhere)
  
• and so on and so forth

After you write your content, just ask yourself what someone might logically type into your search bar that would be directly related to or of interest for your readers to find.  You can put as many or as few tags into each piece of content you want when your blogging.

Here's an image showing you where people type their search words in and will return results based on how you "tagged" your content.

In the 2 min. video I show you the difference between tags and categories on your blog. 

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To Your Success and Fun in Business,

Debbie Turner

Skype: debbie.turner9

Email: debbieturner3@yahoo.com

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