Best Network Marketing Strategies: People Join You, Not Your Business.
Best Network Marketing Strategies Series
In the first article of the Best Network Marketing Strategies series I'm writing, I shared that understanding personal attraction was key to the whole enchilada in terms of enjoying success as a network marketer.
In this article, you'll discover why people don't join your business, they join YOU And until anyone desiring to be successful in network marketing has this critical ONE light bulb moment, the rest doesn't matter. They have no chance of success.
YOU are your product. YOU are your business. YOU are what people will join.
Seems like all but a few network marketers out there talking about their business thinks it's the company, the comp plan, the products and so forth that people join.
But it's not. Not by a long shot. Who wants to get another email with "ground floor, sign up now!" "Best pay plan in the history of MLM!" "My product is better than your product!"???
Sound 2nd grade? Yeah. NOBODY CARES!
Having said that, sure, you want to have a good company and one that pays in such a way that you can achieve your financial goals, but this is by far, NOT what draws people to join you. Leading with "join now, we're the best MLM" doesn't cut it.
Dillard explains early on in his Magnetic Sponsoring book that the core of human to human attraction is not a choice. It's a biological/instinctual trigger that God created in each of us for survival.
Those with a PHD in psychology will tell you that people thrive and live in social groups by nature. They follow a leader until they have enough experience and confidence to challenge for leadership or start their own group.
So what does that mean in network marketing industry and to your business specifically?
It means people who are looking for a home based business are going to be attracted to those who they feel can lead them and gain something from them by associating with them. They want to join a leader and the inherent value of a leader is expressed through different abilities such as business savvy, sociability, monetary means, and education.
It's "cool" to hang out with top leaders in any company. People want to be associated with that. When you can position yourself to not only lead with value but to hang out with top leaders, it's very attractive to others looking to get started and trying to figure out which way to go. Make it easy for them. Be the leader they are looking for.
Understanding this as the best network marketing strategy, you want to become a leader as quickly as possible through conveying these qualities. It won't happen overnight, but it can happen quickly as you begin to implement the "how to" and action steps of becoming that leader. I'll be covering this topic in another blog post.
A leader in the making will buy whatever courses they need, get whatever coaching they need, get to any seminar, training, event, etc. they need so they can increase their personal value. You see, it's the personal value a leader can offer that's extraordinarily attractive to others.
Outside of this and implementing these best network marketing strategies, one will find themselves in a permanent state of struggle which is why so many give up. And in their defense, it's not their fault. Most just don't know. They just didn't get the basic foundational piece of entrepreneurship. In most cases, they are still being told by their upline to make a list of 100 family members and friends and chase them down. Geeze… I'd quit too if that's as good as it got!
Let's do a little experiment to understand personal attraction to someone. Think about your own life circumstances outside the network marketing industry.
Was their a time in your life that you needed a solution to something and just couldn't find one? You went on the search for the answer. And during that time was there someone who stepped up and said, "yeah, I can help you, no problem." Then that person delivered on what they said they could do and didn't even charge you for it, or charged you very little.
Next time you had a question in that same area of interest, you went back to that person. Why? Because they held the answers. They were the experts., or was perceived by you to be, with or without a degree on the subject. You were attracted to them… not in a physical sense, but in a solution sense. You were drawn to them.
It's actually why I use a "hole in the wall" car repair shop rather than the name brand one 2 miles away. I always get great service, great information and advice, free 'how to' on changing my oil, my windshield wipers, my tires, the works… and I can swing in any time I want and they will check my fluids and belts with an amazing spirit of gratitude and enthusiasm. When I need a car repair, who do you think I'm going to?
It's actually why people come from 4 states to shop for scrapbook supplies at my mom's scrapbook store rather than Michael's Crafts and a bunch of other big box names. They actually pass those traveling to Mom's store. You see at Mom's store, they get free and no cost information, help, training on tools and a friendly and special relationship where they know they matter. They buy Mom. She is the essence of attraction marketing and personal attraction.
It's no different in your network marketing business. As you become more valuable with the knowledge you have and share, the more people are going to want to hang out with you. They want to be part of you and the best way for them to do that is to join you in your business. That allows them better access to you. It happens naturally without you chasing anyone which is exactly why it's attraction marketing is deemed one of THE BEST network marketing strategies ever.
You may be wondering how you become that leader and present yourself as a leader as you're just getting started. In my next blog post, I reveal that answer. You must know or you'll self-sabotage. The answer may surprise you.
Follow my Magnetic Sponsoring Tips and Reveals. In the meantime, if you haven't already done so, I highly recommend you pick up this powerful course right now. It reveals the best network marketing strategies you can launch and will almost guarantee your success if done right. Grab Magnetic Sponsoring Here.
To Your Success and Fun in Business,
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