Benefits of Know, Like and Trust
And more importantly, don't we like to buy stuff from stores and brands that we know, like and trust?
I know I do. And I'd wager a bet you do too.
QVC has a brand and a trust factor.
Macy's has a brand and trust factor.
John Deere has a brand and trust factor.
Nike has a brand and trust factor.
If what you're shopping for is available in a variety of stores and manufacturers, one of your buying decisions will be based on past experiences and quality of product, right?
So how does that relate to people buying from you as an online marketer?
It comes down to others feeling like they know, like and trust you.
If you haven't invested $39 into your attraction marketing education and collection, "don't pass go or collect $200" until you get it and read it.
Yeah, it's THAT good. It will set a foundation for your business, regardless of the kind of business you're operating.
Let me ask you…
Do you like buying leads and calling them when they have NO idea who you are?
And then you use some small talk scripts to convince them to look at a biz op you're offering?
If you're anything like me… NO!
You know, I remember about 3 months after I started using attraction marketing strategies and had started my blog and video marketing, my phone started ringing. I didn't have to buy leads or talk to strangers. I was talking to people who initiated the call and wanted to talk to me to get last minute questions answered before making a high ticket travel product purchase.
"I was in business"!
After all, if you have a brick and mortar business and your phone doesn't ring… that's not a good sign. Same with your online business.
I remember when my phone started ringing and geepers, it felt good! I was on my way!
A Trust Factor led to my phone ringing again today and it was a new entrepreneur who is just now coming into the online marketing scene.
He asked me where to start and among other things, I advised him that if he was planning on being a serious marketer and in this industry for the long haul, he will want to get an autoresponder. He didn't know what that was.
I educated him and told him that an autoresponder is a secure web-based platform where the names and emails of everyone who opts into his mailing list are kept.
I went on to explain that it's this list, if taken care of and nurtured and given good information to, will stay with you for the long haul.
I then shared that it's the size and value of your list that matters when you retire and want to sell your business.
Lastly, I shared that it's that list, if you've developed trust, will buy from you when you email a recommended product or service. It's the same way we buy anything else from the stores and manufacturers that we love to buy from and when the product solves a problem or makes us feel good or makes our life easier.
That's just the way business and customers are.
What does a list have to do with 'know, like and trust?
Before I share however, notice that each business conversation was a result of their trust in me. And, they have all been on my list for some time.
Did you know that some people will opt into your list and be there for years before surfacing? Others will surface sooner and reveal themselves but not until they're sure you're the "real deal".
I see so many people quit after months of building a list because they haven't made money yet and I'm thinking to myself.. geesh… if I'd of given up, I can't even count how many thousands of dollars I would have lost from all the people who surfaced after my first year.
Okay.. three conversations…
1) A man called me today because he said he had been on my list for about 3 months and had been all through my blog, has been receiving and reading my emails and decided he trusted me enough to join an affiliate product. Today he felt comfortable enough to call me and we had a great conversation.
2) I received another call today from another man who owns a food business and has been on my list for a couple of years now. He said,
"Ive been back and forth for a couple of years contemplating about an online business and I keep coming back to you Debbie. I'm ready to get started."
3) I received an email a few days ago from a past business partner who has been on my list for a couple of years said this:
I just joined Global One (only because I know, like and trust you
I was looking around the website for info on how to get started, and
I can only find links to webinars. Please point me to where I should
go to get started. Thanks. Looking forward to working with you again.
- When you don't spam your list with junk…
- When you don't tell people to buy stuff you're not willing to buy and see good value in…
- When you are not afraid to say you've made a mistake when you have or let people see you're real…
- When you stay in the game for years and let people see you're not going anywhere…
- When you share your stories and value and care about others…
- When people know you Do Your Best… even when you make mistakes…
…your business and brand will grow.
This is how people get to know you.
This is how people get to like you.
This is how people get to trust you.
And when you have all this working for you, you can send one or two emails out and generate immediate results.
I actually have a surprisingly small list compared to other industry leaders yet I've sent an email to my list about a "Debbie's Recommended JOIN NOW" for the new opportunity called Global One and here's my results in 4 days.
I'm happy to have a team of 46 in a few days and it will continue to grow.
But that only happened because the people who partnered with me, joined my recommended program, felt comfortable that I would NOT lead them down a path that :
1) I wouldn't take myself
2) I didn't think was good buying decision and opportunity. Does this mean it will be successful?
No. No guarantees. No business can give you that. I'm not sure what this business will do.
3) Who they themselves understand risk vs. reward and has the upside POTENTIAL is huge.
And, you know why I joined?
Because one of my mentors recommended it to me and he's in. I know of his integrity, his adventurous entrepreneurial spirit and his willingness to lead and I share that in common with him. It again, for me… came down to know, like and trust. Does that mean GlobalOne will be successful just because he recommends it?
No. Again, there's no guarantees and I understand that.
You will be able to run your business, whether you're a brick and mortar owner or an online owner, when you can begin to establish a relationship with those that come across your path.
The Responsibility with 'know, like and trust
When people are looking to you for guidance and recommendation, do your best to make good decisions and let others know the risks of what you're doing.
Because we are at the mercy of promises of companies and not acting as a CEO, we don't have inside information. It's hard to know the truth. It's hard to always be certain about stuff.
We make decisions based on information we have.
If things go great on one of your recommendations.. that's great. Share what went right.
If things go bad on one of your recommendations, talk about it. Share what went wrong. What are lessons learned?
It would be great to have a crystal ball and know that every decision you make where others can be influenced to go the same path would always be a smash hit. But we all know there's limitations and that's not possible.
So do your best. Always stay in communication with your list and followers.
Here are 3 Steps to Start the "Know, Like and Trust"
These steps apply to both the brick and mortar store owners and the online entrepreneur.
1) Start a blog.
If you don't know how to do that, outsource it to ProBlogShop.com or snag one from Empower Network for $25 a month. On your blog, have an "about me or us" page, a "contact me or us" page, and start sharing who you are and what you're up to. Share about your business interests, values and concepts. Have an offer for people to join your list.
2) Start a list and follow up with them.
Get an autoresponder with Aweber, it's $20/month and plan to have this for as long as you're in business. Keep your subscribers up to date on your specials, your training, your inspiration, your business offerings and recommendations and your life to some extent. Let them get to know you. You want them to remember you when they are in the market to buy what you have to offer and they want to buy from someone they feel they know.
3) Care about your customers, clients and followers.
Return your calls. Respond to emails. Development a good relationship.
I equate it to our family brick and mortar store. When people come in, we smile and greet them and let them know we appreciate them shopping with us. They have choices and they choose us. You have to respect that and don't take it for granted.
When people know you care, they'll stay with you forever. You know, as busy as we can get, we're never too busy for a hug, a little conversation, a cup of coffee and a cheerful heart and a servant spirit.
And guess what?
Our customers come back over and over and over… driving from miles and miles away and all the surrounding States… year after year after year, passing other stores they can buy at, to spend their money with us.
Yes we live in an "online world" and absolutely you can make money passively and mostly on autopilot, but… with any kind of a network marketing or MLM type product, you can't totally remove the human touch.
When you add WHO YOU ARE to your marketing, that's where the magic happens. Go put yourself out there, be genuine, be excited about what you're doing, build a following and treat people the way you want to be treated.
Oh, an I vote for never recommending a product or service you yourself don't own or believe in simply to make a buck. No. No.
If you enjoyed this blog… hey.. please leave me a comment and share and tweet it! Thanks!