What’s the Difference Between “Old School” Marketing and “Attraction Marketing”?
When we look at the best network marketing strategies for effective results today, this question seems to come up often.
Well, for starters, it the difference between dreading your home based business and having fun in your business. It’s the difference between pulling teeth and being frustrated all the time and getting things done that causes your phone to ring. It’s the difference between going broke and making money. It’s the difference between alienating your family and friends and repelling strangers and building trusting relationships.
Older methods are why the network marketing industry has a negative reputation. “Old School”, as it’s termed in the industry, begins with making that dreaded list of 100 family and friends that you are going to share your business opportunity with. You begin to go down your list, one by one, calling them and asking them to take a look at your business and products. You are hoping to make sales and find people who want to market the business with you.
You’re all about being a salesman and pushing your products down throats so you can make money.
What’s wrong with this picture?
How many of those 100 people on your list are looking for a business opportunity?
How many of those are looking for your product?
And, how many of those are willing to pay what most MLM companies want for their products?
By the time you get done with your list, it’s time to go back over it again and start the “harder” sale. It becomes hounding. Now you’re asking them to give you the names of 3-5 people THEY know and begging them to reconsider looking at your biz op. They DON’T want to do that and they are now irritated with you. The third time you call, they pretend to not be available thanks to caller ID.
At this point your friends and family are “running away” from you. You’ve now put them at a distance and the relationship is strained.
So, the next old school strategy is to talk to everyone you run into. It’s called “The three foot rule” in the industry. That simply means, if you are within 3 feet from someone, you give them a card and ask them to look at your business opportunity and products. Again, people run. You’re a complete stranger and they are not looking for what you are offering.
It’s not effective today. Plain and simple.
Enter Attraction Marketing.
It’s called attraction marketing because it “attracts” people to you. What do I mean?
It attracts the RIGHT people. The right people are people looking for what you have to offer. That being a solution to their problem and a home based business is a means to an end.
It attracts people who want to LEARN how to have a home based business.
You put the two together, and your phone rings. People join your business. It works like this.
When you do your marketing, you brand you. YOU, Inc. , not your product or service. You create your own website with your videos and pictures and in all your marketing follow up, you provide value to people.
“What is value?”
Value is what you have to give away and teach and share that will help people get what THEY want. What they are wanting is answers, help, solutions, “know how”, and to connect and resonate with others who have what they want.
“What are some examples?”
This article is an example. I’m educating people on the differences between old school and new school marketing strategies and helping people understand why making a list of 100 people is not effective. It keeps them from making that mistake and understanding why they will get zero results if they attempt that.
Teaching and sharing information on anything related to building a business. Things like:
lead capture pages
making hub pages
mentoring and coaching
You name it, it’s value.
“How do I get the value, or content, online?”
You can distribute your value or “content” as we call it in the industry, through the same media I mentioned above. Having a central location for most of it on a blog, like this one, is a good “hub” where people can come back to to learn.
Now that I’ve shed some light on attraction marketing, think about yourself and your own life experiences. See if this doesn’t make sense. See if the below senario makes sense.
You are searching for ‘Know How’ on something you want to do. You have a bunch of questions. You come across someone, let’s call him John, who says, “Hey, I’ll help answer that question”. And he does. You are thankful. You have another question. John helps you again.
Let me ask you how you feel about John. Do you want to be closer to John? Do you want to hang out with John more because he is a guy that really pays it forward, he’s helpful and knowledgeable on the same topic you are learning and . . . he’s nice?
And that’s a perfect example of attraction marketing. Now let’s take it a step further and change the circumstances.
Let’s say the thing you were looking for was help on how to start a business. John was helping you understand where to go to get good resources for learning about marketing and building websites and he explained how the automation process worked. He even gave you his youtube channel where you could watch some of his videos and get to know him a little better. You see how he operates and are impressed. He seems very approachable and helpful. So, you ask John what company he’s an affiliate for. He’s in xyz company. Ok, you want to be partners with John so you join xyz company with him.
That’s how it works.
Isn’t that a better way of marketing rather than to hound family, friends and strangers who are not even considering what you have to offer? The difference is night and day.
Mike Dillards, Magnetic Sponsoring is a beautifully laid out plan for attraction marketing. He’s created a 7 Day Bootcamp to help you understand attraction marketing which will be valuable to you. It’s totally free. For the line up on what he teaches during the 7 days, visit Magnetic Sponsoring 7 Day Bootcamp.
If you’re interested in learning how to build a massive web of attraction based content, you can begin a Renegade University which is free to enroll and get a better understanding of attraction marketing and how it works.