There's a learning curve.
One is getting comfortable in front of the camera and the other is setting the stage.
By reading this article, you'll have a better understanding of how to make a great video and to see really, that it's no big deal.
Video marketing is so important to the network marketer.
It allows your audience to know, like and trust you.
It gives them an insight as to who you are and helps in setting the stage for a lasting relationship.
There are a few video marketing secrets that you'll want to take into consideration.
Here are some steps you can take for making a great video.
1) Great lighting.
Outdoor natural lighting is best, but if that's not what you want, then get some good lights. I have an overhead light on the ceiling but then also I have a couple floor lamps that have 5 repositional stems that I can move around to shine where I want them.
2) Pay close attention to what you have behind you in the background.
It will say a lot about you and your success. The worse kind of backgrounds is bedroom, messy house and clutter, wild wallpaper, outdated drapes and colors, things like that. If you have no place in your house that you can film with a decent background, go outside. Imagine if you were watching a video and saw this in the background, you may wonder who successful they are really. Remove all background clutter so that the viewer can only focus on YOU and your message.
3) Make yourself presentable. Bare chests, minimal clothes, messy thrown back hair… are OK for beach and pool party videos… out on the ball court, etc. And those videos are fun for your prospects to view. But if it's a training or other message, put on T or top that's not wrinkled, stained or torn… comb your hair… you know.
4) Get close to the camera.
Let people see the whites of your eyes. They want to feel like you and them are across the table from each other.
5) Pay attention to sound.
You should be close enough that you come across loud and clear and no annoying noises in the background. Your barking dog and chirping bird? Remove them from your video production area.
6) Vary your backgrounds.
You don't want all your videos in the same place all the time. Have some where you're walking, driving, outside, inside, on vacation, etc. Make a video while you drive or walk because your audience understands if you're doing these activities you must watch the road. In this way, you don't have to stare into the camera for 3 minutes while you talk. Instead, you'll be watching the road as you normally would and glancing at the camera as you would a friend as you talk. Try it.
7) Keep them short and sweet.
If you have something longer than a few minutes to say, you may want to consider doing a 2 or 3 part series. People suffer from ADD and unless you have killer content, holding their attention longer than a couple of minutes is tricky.
8) Make sure you have your website and phone on your video.
9) Be yourself.
Be comfortable. Body language is loud. One suggestion for getting comfortable in front of your camera is to carry it with you.
You don't need a fancy camera for making videos. You can use the flip camera if nothing else. Over time you'll get better and better. Before long, you'll be grabbing your camera and making videos left and right and setting the stage will be a cinch.