10 Keys To A Winning Brain

I had the opportunity to hear Dr. Jeff Brown speak at a recent business convention as he was addressing a group of hobby and crafting store owners across the world.  It was fascinating to note that the message he chose to bring to this group of brick and mortar store owners is the same message that applies in our network marketing and home businesses.

Dr. Brown is a Harvard psychologist and author and a champion of cognitive-behavioral psychology. Brown not only walks along side clients who want to manage inconvenient psychological symptoms, but teaches them how to apply research-based strategies for fine-tuning their brains and optimizing life. He’s board-certified in both clinical and cognitive-behavioral psychology by the American Board of Professional Psychology.  You can visit his website here.

Dr. Brown says you can absolutely train your brain to win with the new science of success

Contrary to popular belief, winning in life has little to do with IQ, your circumstances, your financial resources, or even luck. But it has everything to do with creating a failure-resistant brain. Every time you think a thought, feel an emotion, or execute a behavior, your neurocircuitry changes.  And the good news is you can take charge of this process. Yes, the key to success really is all in your head.

In a book Dr. Brown co-authored with Dr. Mark Fenske, The Winner’s Brain, they explore the surprising science behind motivation, focus, and extraordinary achievement—and identify eight crucial “Win Factors” to:

Reshape your brain to achieve
Make emotions work in your favor
Activate your memory
Spot hot prospects disguised as problems
Tune out distractions
Choose the right risks for higher rewards
Cultivate your drive to win
Keep your brain healthy

While taking notes as fast as I could, here are 10 key's that a winner entrepreneur can take to the bank for success.

#1:  Keep your radar up for opportunities  

Find what you love and excites you and then put yourself in the right place to make it happen.  As you discover how to do something better or easier, don't be bashful about sharing it with the world.

Sacrifice  to go after what you want.  The short term sacrifice will be worth it.   Dr. Brown used for example, Phyllis Diller , who wanted more than anything to be a comedian.  However, she used her piano and painting skills and talents to support herself  while accepting lesser pay being a comedian so that she could hang out with other comedians and position herself to get to where she wanted to be.

The sacrifices you will have to make to get where you want to be doesn't necessarily feel so much like a real bother because the entrepreneur keeps their focus on the end result. 

In the network marketing industry, perhaps the sacrifices may mean getting a second job to pay for advertising dollars.  It may mean getting to networking events, where you can meet other networkers and business owners who have achieved the success you desire.  Or maybe it's getting one on one coaching (and yes you'll have to pay for it) to help you trouble shoot any obstacles that keep you from moving forward.

#2:  Check your talent meter.

What are the skills and talents you have that will allow you to excel in your business? 

If you take an inventory and realize you have little or no talents or skills, then get them.  Figure out what you need and then get it.  Spend time to develop what you need, buy courses, take classes, practice,  practice, practice and be open to negative feedback as you grow and learn.  Most network marketers give up rather than go to road to figure things out.

What skills are you lacking in your network marketing journey?  Your sponsor isn't going to hand hold you or be the cause of your failure or success.  You will need to step up as an independent entrepreneur and make it happen for yourself.  Go get what you need and stay in the game until you succeed. 

Are you able to talk to your prospects and close the sale?
Are you able to throw up a capture page and sales page?
Are you able to create a new autoresponder campaign for a launch?
Are you able to make videos and connect with people that way?

What is it that you need?
What do you need to learn?
Make a list and go after it.  Be diligent.  Be committed.
And don't be grumpy about doing it!  Be grateful for the experience and enjoy the learning curve.

In every job, career, hobby, relationship, there's a learning curve.  There is time that must be spent to excel in what you're doing.  The difference between developing your skills as an entrepreneur or for your job is this…. either you own the assets and have the money and lifestyle or your boss does.  Invest in yourself.

#3  Have laser focused goals and don't look to the left or right. 

Clearly define what it is you want to accomplish in your business life and then break it down into small bites.  Start working on it.  Don't let others discourage you from your goals.  Stay clear of those who don't support you. 

Review your goals and celebrate the small accomplishments. Every baby step accomplished is one step closer to your dreams.  Dr. Brown says, "Lock onto your goals and never let them go."

#4  Entrepreneurs have an optimal risk gauge. 

Simply put… they are not afraid at all of risk.  Their meter is set for the end result and seizing opportunities.  Visit the ideas and options you want to pursue and make a decision if what you want to do is something you could enjoy and work hard to achieve.

They lead with their money.  They are not afraid to risk dollars to go after what they want.  They know they will be learning and fumbling up from time to time but that doesn't bother them in the least.

Entrepreurs have an ability to recognize a good product and/or service and can quickly weight the pros and cons. They are looking for a good return on investment and are willing to pursue those things with determination to succeed.

#5  Winning Mindsets have Winning Factors

The human brain has a reticular acting system which basically sends messages to your brain based on what you believe. Your brain is a super power and if you subconsciously or consciously tell yourself, "I'm a looser", "I can't do that", "this is hard"… your brain says… "Ok, if you say so" and guess what?  The results will be just what you said…. because you said it and you believe it.

Studies have shown that you can train your brain to think differently.  Say what you want, say the result you want, and let your brain absorb that good stuff.  So if you say things like, "I can do this", "I am mastering this skill", "I have value that people deserve to have"… your brain says, "Ok, if you say so"…and guess what?  You will begin to achieve what you thought.

#6  The Winning Brain is always aware of themselves.

Meaning this.  If you are feeling incompetent and do nothing about it, you are accepting this in yourself.  If you are fully aware of what you're thinking, you can change your thoughts. 

Mark Twain once said, "I experienced many terrible things in my life, some of which actually happened."

We have a tendency to think the worst about situations and circumstances and for many, of themselves.  Stop thinking and feeling incompetent.  Go get what you need, participate in positive thinking and positive self talk and stay focused on your goals, not what you don't have.

#7  Develop a Pro-Active Brain

You can navigate your future by doing a couple of  things…

1)  Be okay with failure.  It's part of the process to success. 
2)  Take in new experiences.  This is will your brain to stay alert, to drink in new sights, sounds, smells, and will continue to grow.
3)  Dr. Brown mentioned another but I couldn't remember and I couldn't read my notes.  (Yes, I'm buying the book because I've got to have this stuff!) 

Dr. Brown affirmed that Winning Brains are resilient.
Winning Brains recover quickly from setbacks.
Winning Brains respond differently from those who think negatively.

Non-Resilient brains can be taught to be resilient.  That's the good news.  So there's hope for any who wish to choose a better future and a new path.

To train your brain to recover more resiliently, here's a few action steps Dr. Brown recommends.

1)  Take control and do something to move forward.  Don't sit around and wally in self pitty and do nothing.  You must take action and do anything, something, in the right direction.
2)  Accept failure as part of the process for success. 
3)  Get outside yourself and get uncomfortable as much as possible. Nobody can grow staying comfortable. 
4)  Shift your attention away from the negative feelings such as something being difficult and focus on the end result.  Focus on the reward for pressing through.  What you focus on, you'll get more of.  If you focus on the difficulties, you'll attract more of that.  If you focus on how you will feel when you've accomplished what you want, you will draw yourself closer to that.
5)  Give setbacks meaning.  Don't just gripe and complain about what went wrong but rather take advantage of that and use it to learn what not to do in the future.  Give your mistakes purpose and meaning.
6)  Take a break now and then when you are overwhelmed or need to get away.  Then come back refreshed and ready to hit it again.

#8 Focus and Attention

You should have a balance of narrow focus and a wider focus. The narrow focus is keeping your attention on single tasking elements:  balancing your checkbook, creating a video, writing a blog post.  Your wide focus is backing out and looking the overall picture, the bigger picture of what you're trying to do.

So if your project is the elephant, see it, know where you're going, then focus down into piece by piece and conquer each one, one at a time.  Don't attempt several tasks at once.

While you may have a bunch of things on your "to do" list, focus on one at a time. You'll knock them out faster and in the end, be more productive.

Go back and check your work. Sometimes when we are super focused on a project we get things done quicker but we can overlook important parts of our project because we are "too close" to it.  So review it, double check your work and then move on to the next.

Automate through practice.  Practice, practice, and more practice.  When you do things over and over again, they begin to get easier and easier.

#9 Green space.

Sound crazy?  It's not.  Get out into green nature and bring green nature into your work area.  Adding plants, trees, flowers, water features to your indoor work space as well as you getting outdoors and into green space, you will be helping yourself to pay attention better. 

#10 Remove the mundane. 

Do the things on your list that you don't want to do first and get them off your plate.  This will lighten your spirit and make your day more pleasurable rather than having the weight of doing the thing you don't want to do bugging you all day.

Pictured:  Debbie Turner and Dr. Jeffrey Brown.

I hope you enjoyed reading my notes… I highly recommend you pick up Dr. Brown's book, The Winning Brain.

Please leave your comments… I love to hear from you.


  1. Leroy says

    Lots of great wisdom….your knwledge of what to do never stops  to amaze me…thanks once again for the info..I'll go try try again.talk soon…..take care and be blessed. Leroy

  2. says

    It amazes me at how often people complain about 'their situation', yet they are totally closed to #1!  I myself could do better with #7.  :)  Love your post Debbie!  I have reserved the book from the library, looking forward to a more personal indepth review.

  3. Debbie Turner says

    Hi Shanna,

    Thanks for stopping by and sharing your thoughts. I found myself identifying areas I could improve too. No doubt you’ll be writing about it to… This kind of education is what’s missing as kids grow up today. As an adult, I’m fascinated by it and excited to know we control so much of our life through our mental processes. Keep me posted on your thoughts :)


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